A Tata Sky High — Another Milestone Achievement

NDS is a partner of the leading DTH provider in India, Tata Sky, and the latter achieved a major milestone, as they have now reached 3 million subscribers within a period of only 27 months. The latest 1 million subscribers were gained in just the past seven months.

Working with NDS, Tata Sky has revolutionized television viewing for Indian audiences. The platform is protected and powered by an end-to-end suite of NDS solutions including VideoGuard® conditional access system (CAS), MediaHighway® middleware, an advanced electronic program guide (EPG), as well as the XTVTM DVR and additional NDS interactive infrastructure. Powered by NDS, Tata Sky’s interactive services include Active Star News™ with interactive news and weather updates and a range of popular multi-level games. Together, these NDS solutions enable Tata Sky to deliver advanced services that are the basis for a viewing experience that is unsurpassed in the rapidly expanding pay-TV market in India.

Tata Sky launched its DTH satellite pay-TV service in August of 2006 with the goal of reaching one million connections by the end of their first year of operation. Tata Sky achieved that goal, and then required only another 10 months to reach the 2 million connections mark and just seven months to reach the 3 million connections milestone. NDS CAS and DRM technology protects over 95.4 million digital devices, including over 14.5 million DVRs, around the globe, making NDS the global leader. Middleware from NDS has been deployed in over 98.7 million devices. NDS facilities in New Delhi, Mumbai and Bangalore all play a role in supporting Tata Sky.